I build small, practical tools for things that shouldn't be complicated

Sometimes for clients, sometimes because I ran into the problem myself. AI helps me move faster, but the focus stays on clarity, structure and real workflows.

I'm a communications consultant, filmmaker and independent builder. Before I started building tools myself, I spent years working with developers: writing briefs, making wireframes and shaping digital projects from the outside. At some point that shifted. I started building simple sites myself, first with WordPress and Squarespace, and now building things myself with the help of AI.

Tools and sites I've built:

removewhite.com

I needed a faster way to clean up images, logo's, drawings, scans and signatures without sending files to a server.

Remove white or black pixels without waiting
Make white or black transparent instantly
Color inversion (black ↔ white, any color (create negative or positive versions))
Export any image as PNG or WebP
Apply transparency or any background color to the export
Local processing (no uploads to our servers, no AI training)
Instant processing

Live · Local processing · No uploads · Privacy-first

Privacy-first visual for RemoveWhite: no uploads, processing in the browser

SpeedLog How far, how fast?

I wanted to track distance and speed while cycling. Runkeeper kept getting in the way, so I built a tiny GPS logger in the browser. Live · No account · No app · Route map · GPX export

mennorodefilm.com

Custom paywall storefront for direct film sales. Users pay via Stripe and unlock instantly, without creating an account. Live · Instant unlock paywall · No account required

elsedes.com

A custom-built, fast-loading publication site for documentary observations, made to keep the reading experience clear, calm, and focused. Live · Reader-first design · Custom architecture · Hand-drawn visuals

eggradar.com

I was curious how egg prices differ around the world, so I built a simple way to compare them using one baseline. Eggradar shows normalized egg prices across countries, based on a 12-egg basket. Live · Database-backed · Users can submit prices

medicationradar.com

A planned platform for comparing medication prices across countries and languages. Built around the same idea as Eggradar: make price differences easier to see and submit. Early · Database-backed · Join the waitlist for updates

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About

I’m Els Edes, a filmmaker, communications consultant and independent builder. I combine story, structure and lightweight technology to make ideas, workflows and digital products clearer. Based in the Netherlands.